How Tesla plans to reverse its sales decline in Europe

**How Tesla Plans to Reverse Its Sales Decline in Europe**
*By Dwaipayan Roy | Oct 13, 2025, 01:33 PM*

Tesla has launched new “Standard” versions of its popular Model Y and Model 3 cars in Europe as part of its strategy to counter declining sales in the region. These new models are priced just under €40,000 (approximately ₹41.3 lakh), making them about €5,000 (around ₹5 lakh) cheaper than the current “Premium” versions.

### Sales Decline in Europe
Tesla’s sales in Europe have plummeted by over 30%, with around 134,000 vehicles sold through August this year. This represents a significant 33% drop compared to the same period last year. The decline has been attributed to several factors, including a lack of affordable models, increasing competition from other electric vehicle (EV) manufacturers, and concerns surrounding CEO Elon Musk’s political views.

### Rising Competition: BYD’s Success
Chinese automaker BYD is rapidly expanding its presence in the European EV market. The company sold nearly 96,000 vehicles in the region, marking an impressive 280% increase from last year. BYD’s rapid growth further highlights the challenges Tesla faces amid rising competition and its ongoing sales slump.

### Global Performance and Challenges
Tesla’s global sales have also taken a hit, with about 1.22 million cars sold in the first three quarters of this year—a 6% decline from the same period last year. The company’s performance has been notably affected in Europe, where competition from automakers like BYD is intensifying, and in China, where sales are also declining.

As Tesla rolls out more affordable options like the new Standard Model Y and Model 3, the company aims to regain market share and revitalize its sales momentum in Europe’s highly competitive EV landscape.
https://www.newsbytesapp.com/news/auto/how-tesla-plans-to-boost-sales-in-europe/story