Cue the Sinatra music! On Monday, MSNBC’s parent company Versant the name of the company consisting of seven cable news channels Comcast no longer wanted to be tied down to decreed the much-lampooned name-change for the far-left hot take factory to MS NOW would commence on Saturday, November 15, bringing to an end the network that launched on July 15, 1996. Along with the tacky name and cheap-looking logo of a waving flag with two stripes set on a blue or white background, Versant said the marketing campaign behind MS Now would be “Same Mission. New Name.” How exciting. A press.