**Verizon vs. AT&T: The Truth Behind the “Free” Google Pixel 10 Pro Ad**
A recent dispute between telecom giants Verizon and AT&T shines a light on the confusing tactics often used in carrier advertising. Verizon faced criticism from AT&T over a “free” Google Pixel 10 Pro commercial that wasn’t entirely accurate. In response, Verizon quietly pulled the ad before any formal ruling was made, effectively ending the controversy.
### What’s the Deal with This “Free” Phone Ad?
Anyone who’s shopped for a new phone knows that carrier deals can be complicated—especially when they throw around the word “free.” This time, Verizon found itself caught in the crossfire.
AT&T filed a challenge with the National Advertising Division (NAD) over Verizon’s commercial for the Google Pixel 10 Pro. According to AT&T, the ad implied you could get the latest Pixel for free on any Verizon plan. The catch? That wasn’t true. The offer was actually only available to customers signing up for Verizon’s most expensive plan—the Unlimited Ultimate tier.
Before the NAD, an advertising watchdog, could evaluate the complaint, Verizon notified them that the commercial was permanently discontinued. As a result, the NAD closed the case, which, for compliance purposes, carries the same weight as a ruling against Verizon.
Although the ad is now officially pulled, for now, you can still watch the commercial [here](#).
### Why This Carrier Spat Matters to You
This isn’t just about two telecom behemoths bickering; it’s a prime example of why you need to be cautious with carrier promotions.
The word “free” almost always comes with a hefty asterisk.
While AT&T stepped in as the “hero” calling out a competitor, the truth is—they run very similar promotions themselves. These “free phone” deals usually work by applying monthly bill credits over a 24 or 36-month contract. You’re required to remain on a specific, often premium, unlimited plan throughout the entire period.
If you switch carriers or downgrade your plan early, you will owe the remaining balance on the “free” phone. It’s a classic lock-in strategy used by all major carriers to keep customers on their most profitable plans.
So, while Verizon’s ad may have been misleading in its vagueness, the practice itself is standard across the industry.
### Do Wireless Carriers Need a Watchdog Like the NAD?
– Yes, otherwise they’d go rogue taking advantage of consumers
– No, it should be up to consumers to catch false claims
### Always Read the Fine Print
This kind of situation is just another typical day in the wireless industry. Carrier advertising is often designed to be just enticing enough to reel you in, leaving critical details buried in the fine print.
Verizon pulling the ad was the right move, but it’s unfortunate it took a legal challenge from a direct competitor to push it through.
### Our Take
My personal advice? Treat every “free” phone offer with a healthy dose of skepticism. Before signing any contract, calculate the total cost over the entire period—including the expensive monthly plan you’re committing to.
Many times, buying the phone outright (unlocked) and finding a more affordable plan actually saves you money long-term.
This incident serves as a reminder: when it comes to carrier deals, you have to be your own best advocate.
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Stay tuned for updates on this significant industry development.
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https://www.phonearena.com/news/another-free-phone-deal-proves-too-good-to-be-true_id174935
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