**SoFi Launches Crypto Trading Platform Featuring Ethereum, Backed by $1.5 Million Investment from ARK Invest**
SoFi Technologies, the online banking company, has made a significant move into the cryptocurrency space with the launch of its new crypto trading platform. Notably, ARK Invest recently made a $1.5 million investment in SoFi, signaling strong institutional confidence in the company’s expanding financial ecosystem.
Announced on November 11, SoFi’s new platform enables users to buy, sell, and hold dozens of cryptocurrencies, including major assets such as Bitcoin (BTC), Ethereum (ETH), and Solana (SOL). This service is seamlessly integrated alongside SoFi’s FDIC-insured checking, savings, borrowing, and investing services, transforming the app into a true “one-stop shop” for modern finance.
A recent Business Wire release highlighted SoFi’s vision of uniting all investors on one trusted platform through SoFi Crypto. The platform’s phased rollout began immediately and will extend access to more members over the coming weeks. Designed for both first-time and experienced crypto users, SoFi Crypto offers a secure and convenient environment to manage digital assets alongside traditional financial products.
**Increasing Crypto Adoption Validates SoFi’s Strategy**
Cryptocurrency ownership continues to grow in the U.S., now reaching 16% of adults according to recent surveys. SoFi’s entry into the crypto market further legitimizes digital assets as essential components of diversified investment portfolios. This initiative also reflects a broader industry trend where regulated gateways are lowering barriers for newcomers while adhering to strict compliance standards.
**A Bullish Catalyst for Ethereum (ETH)**
The launch of SoFi Crypto represents a particularly positive development for Ethereum. As established banks like SoFi expand access to ETH, everyday users will find it easier to participate in the Ethereum ecosystem. This expansion is expected to drive stronger demand, positively influencing both ETH’s price and network activity.
By integrating Ethereum trading into a trusted, FDIC-backed platform, SoFi democratizes access for its over 8 million users, many of whom are young professionals new to cryptocurrencies. Historical patterns reinforce this outlook: when Robinhood introduced crypto trading in 2020, Ethereum’s price surged more than 20% within weeks as new users entered the market.
Given SoFi’s strong reputation and data indicating user preference for regulated banking platforms, Ethereum could experience a similar wave of adoption. If overall market sentiment remains favorable, ETH’s price may trend toward the $4,000–$4,500 range in the near term.
While regulatory risks remain, SoFi’s move adds considerable tailwinds to Ethereum’s growth rather than headwinds. As more banks follow SoFi’s lead, Ethereum’s dominance in smart contracts—accounting for over 50% of total decentralized finance (DeFi) TVL—solidifies its role as the foundation for tokenized assets and institutional-grade applications.
**Current Market Overview**
As of now, Ethereum (ETH) trades at $3,448.04, recording a 3.71% increase over the past seven days according to CoinMarketCap’s live data. Despite minor market fluctuations, SoFi’s integration reinforces Ethereum’s progression from a speculative asset to a core financial infrastructure. This development potentially sets the stage for a 15–25% upside by Q1 2026.
*See ETH Price Chart Below.*
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