The digital advertising landscape is more complex than ever, with immense pressure to deliver results quickly and efficiently. To help advertisers unlock key insights and drive improved campaign performance, we’re excited to announce two new agents powered by the latest Gemini models: **Ads Advisor** and **Analytics Advisor**.
These cutting-edge tools are rolling out to all English-language accounts across Google Ads and Google Analytics, and will be available globally in early December.
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### Ads Advisor: Personalized Recommendations for Performance Max Campaigns
When running a Performance Max campaign, Ads Advisor offers personalized recommendations tailored to your specific goals. Simply ask a question like, *“How can I optimize my campaign for an upcoming seasonal event?”* and it will suggest relevant actions such as adding sitelink extensions.
With your review and approval, Ads Advisor can then apply these changes directly to your account—turning suggestions into tangible improvements in just minutes.
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### Real-Time, Tailored Performance Analysis
One of the best features of Ads Advisor is that it lives right within your Google Ads account. This means it learns from your past interactions and becomes more tailored to your business over time.
It supercharges your marketing with real-time, personalized analysis and reporting grounded in your own data and business goals. You can ask for high-level summaries like, *“How is my campaign doing?”*, or diagnose specific issues with questions such as, *“My main holiday campaign just dropped. Can Ads Advisor tell me why?”*
Ads Advisor will identify possible issues and recommend next steps to fix them, helping you stay agile and responsive.
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### Policy and Performance Diagnostics Made Simple
Ad disapprovals can halt a campaign in its tracks. Ads Advisor acts as your personal Policy and Performance Diagnostics expert. Ask direct questions like, *“Why are my ads disapproved?”* and the tool will help you identify the root cause, recommend fixes, and in some cases, apply changes—such as editing an ad URL—with your approval.
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### Analytics Advisor: Your Partner for Unlocking Insights
Analytics Advisor offers critical insights to guide you toward better measurement and media performance. This in-product conversational AI experience in Google Analytics is designed to help you make faster, smarter decisions by acting as your data-driven personal analyst.
Launching in December, Analytics Advisor will be available for both Google Analytics Standard and Google Analytics 360 properties across all English-language accounts.
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### What to Expect from Analytics Advisor
Analytics Advisor solves the challenge of getting a holistic view of your data by providing immediate, easy-to-understand insights and visualizations that accelerate your analysis.
– Ask broad questions like, *“How is my site doing?”* and get tailored reports offering a comprehensive pulse check on your business health.
– Make specific inquiries such as, *“What have my active users been doing over the last 30 days?”* to instantly generate detailed insights on key metrics and events.
– Retrieve specific information, like your Measurement ID, without digging through menus.
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### Conversational Analysis for Deeper Understanding
Analytics Advisor’s conversational experience lets you investigate performance without manually sifting through reports. For example, ask, *“Why did my active users spike on September 25th?”* and it performs key driver analysis, identifying and attributing reasons for spikes or drops.
It prioritizes drivers most relevant to your business outcomes, guiding you deeper into your data with follow-up questions that accelerate your path from analysis to action.
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### From Insights to Actionable Growth Recommendations
Analytics Advisor goes beyond insights by recommending specific, step-by-step growth opportunities. After reviewing key driver analysis, ask, *“Based on that spike, what is the best opportunity to convert or re-engage the most valuable users from that September 25th traffic?”* and receive prioritized strategies aligned with your goals.
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### Ads Advisor and Analytics Advisor: Your Always-On Advantage
During the holiday season and beyond, speed and precision are crucial for campaign success. Ads Advisor and Analytics Advisor provide the insights and recommendations you need to stay ahead.
These tools will be available starting early December. Simply log into your Google Ads or Google Analytics accounts to explore these new AI-powered experiences.
Stay tuned—we’ll continue rolling out new features into 2026 to drive better performance and efficiency aligned with your business outcomes.
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For more information, visit the [Google Ads Help Center](#) and the [Google Analytics Help Center](#).
https://blog.google/products/ads-commerce/ads-advisor-and-analytics-advisor/
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