Michael B. Jordan may be one of Hollywood’s most recognizable stars, but the Sinners actor is drawing a firm line when it comes to the world of ultra-public digital sharing. At a time when celebrities regularly use TikTok and Snapchat to boost visibility, Jordan is choosing not to participate-and he’s very clear about why. In a recent interview with Vanity Fair, Jordan explained that his decision to stay off TikTok is intentional, rooted in protecting the parts of his life that don’t involve cameras or audiences. “Man, I’m born in ’87,” he said, noting that he sits between two eras of social interaction. “I’m this bridge between knowing what it was like without social media, but then also understanding the impact that it has today.” Jordan’s career has spanned more than 20 years, beginning with breakout roles on The Wire and Friday Night Lights. He earned widespread acclaim in Fruitvale Station, reached global stardom in Black Panther, and solidified his franchise status through the Creed trilogy-directing the third installment in 2023. Most recently, he starred in Sinners and is currently directing a reboot of The Thomas Crown Affair for Amazon Studios. The actor explained that participating in TikTok requires a constant flow of personal content-something he deliberately avoids. Jordan made it clear that performing belongs on set, not in his downtime. “That’s a balance I’m always trying to find-just trying to be genuinely me,” he said. Jordan also emphasized that he refuses to treat his personal moments as extensions of his job. “I’m not trying to act in all elements of my life. That’s the day job, you know?” he said. His perspective aligns with how peers recently described him at the 39th American Cinematheque Awards, where Jordan was honored with the American Cinematheque Award.
https://www.complex.com/pop-culture/a/bernadette-giacomazzo/heres-why-youll-never-see-michael-b-jordan-join-tiktok
Here’s Why You’ll Never See Michael B. Jordan Join TikTok

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