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Tag: brick-and-mortar

Skims hits $5 billion valuation after funding round led by Goldman

The post Skims hits $5 billion valuation after funding round led by Goldman appeared com. Skims underwear is displayed on a shelf at a Nordstrom store on March 25, 2025 in Corte Madera, California. Justin Sullivan | Getty Images Kim Kardashian’s Skims brand has raised $225 million in new funding led by Goldman Sachs Alternatives, valuing the shapewear and apparel company at $5 billion up from roughly $4 billion after its 2023 round. The deal comes as Skims nears $1 billion in annual net sales, six years after its 2019 launch, and marks one of the largest private raises for a U. S. consumer brand this year. BDT & MSD Partners’ affiliated funds also joined the round, Skims said Wednesday. Skims plans to use the new capital to accelerate brick-and-mortar and international expansion, as well as product innovation and category diversification. The company has 18 stores across the U. S. in cities including New York, Los Angeles, Austin and Atlanta and one in Mexico, with plans to open additional stores overseas in 2026. Skims said it’s laying the groundwork to become a “predominantly physical business” in the coming years, a pivot for a company that built its reputation as a digital-first direct-to-consumer brand. “This milestone reflects continued confidence in our long-term vision and coupled with disciplined execution, positions Skims to unlock its next phase of growth,” CEO and co-founder Jens Grede said in a statement. The new funding follows the debut of NikeSkims, a partnership with Nike that launched earlier this year and sold out within hours. The collaboration signals Skims’ ambitions to scale beyond its core shapewear products and into activewear, apparel and performance categories, pushing the brand further into the mainstream athleticwear market dominated by Lululemon, a handful of upstarts and Nike itself. The new capital infusion could further delay an IPO from Skims. The company has been eyeing a public debut since at.