**ReGen Total Wellness: Innovating Cold Plunges Built for Arizona’s Extreme Heat**
*PHOENIX, Oct. 29, 2025 /PRNewswire-PRWeb* — What began as a personal experiment in a Phoenix backyard has flourished into one of Arizona’s most innovative wellness companies. ReGen Total Wellness was founded by Adam Smith to answer a pressing question: how do you keep a cold plunge tub cold in the desert’s extreme heat?
While most cold plunge tubs struggle to maintain temperature once the mercury climbs past 90°F, ReGen’s Arizona-built systems consistently hold steady at 36°F—even in 120°F conditions. Each plunge tub is locally engineered and rigorously tested to withstand the harshest environmental challenges the state can throw at it.
“The cold plunge market was a letdown,” said Smith. “Flimsy DIY kits that fell apart, industrial-looking tubs that clashed with home aesthetics, or overpriced models that couldn’t handle real-world demands (and temps). People were settling, and I refused to.”
ReGen’s focus on professional-grade durability and sleek design has made it a trusted choice among athletes, first responders, and wellness centers throughout Arizona. One notable client is The Recharge Room, which serves fire and police departments statewide.
“Our tubs hold steady in the 30s°F, even in 120°F Arizona heat,” Smith added. “They’ve powered through thousands of cycles in commercial gyms and kept athletes thriving when other brands failed.”
As extreme temperatures become Arizona’s new normal, ReGen’s innovation is shaping the future of wellness design. “Every order isn’t just a transaction,” said Smith. “It’s a meaningful connection that supports our family and our mission to bring the best in wellness to your doorstep.”
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### About ReGen Total Wellness
ReGen Total Wellness is an Arizona-based wellness brand dedicated to recovery, performance, and resilience. Founded in Phoenix, the company offers top-tier cold plunges, infrared saunas, red light therapy units, and hot tubs—all engineered to perform in the world’s harshest climates.
Special pricing is available for Arizona residents, active and former military personnel, first responders, and teachers.
**Media Contact:**
Adam Smith
ReGen Total Wellness
Phone: 1 602-345-0391
Email: [email protected]
LinkedIn: [LinkedIn Profile]
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*SOURCE: ReGen Total Wellness*
https://www.prweb.com/releases/arizona-startup-engineered-a-cold-plunge-that-doesnt-break-in-120f-heat-302598023.html