**MSNBC to Rebrand as MS NOW on November 15, 2025**
*By Curtis Houck | October 28, 2025, 6:34 PM*
Cue the Sinatra music! On Monday, MSNBC’s parent company, Versant—the conglomerate overseeing seven cable news channels including Comcast—announced that the network formerly known as MSNBC will rebrand as **MS NOW** starting Saturday, November 15, 2025. This move brings an end to the network that originally launched on July 15, 1996.
Along with ditching the much-lampooned name and the cheaply designed logo—a waving flag with two stripes set against a blue or white background—Versant revealed the marketing campaign behind MS NOW, themed **“Same Mission. New Name.”**
A press release touted MS NOW as an acronym for “My Source for News, Opinion, and the World,” which it claims “defines the news organization’s enduring mission: to cover breaking news as it happens, provide best-in-class opinion journalism rooted in fact, and report on unfolding events around the world.”
The release also boasted that the network has spent “over nine months” preparing for the name change, as well as “developing and building an ambitious newsgathering model hyper-focused on the needs of the MS NOW audience.” This preparation comes amid the reality that NBC correspondents will no longer be able to cross-pollinate coverage and support the network.
Citing its Washington D.C. bureau, which already “produces original, evidence-based reporting and in-depth investigative journalism,” along with a “multi-year deal” with British outlet Sky News to enhance foreign reporting, Versant highlighted an October 6th internal email outlining the network’s ten core values.
Some of these values, as noted and critiqued by observers, include:
– **Integrity** — “upholding the highest ethical standards.”
– **Opinion** — having “opinion journalists and contributors operate based on accurate, reported facts.”
– **Fairness** — to “report the news with an open mind.”
The rebranding effort has drawn mixed reactions, with some critics mocking the new name and questioning whether this change will be enough to save a network many see as struggling to maintain its identity.
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**Comments from Readers:**
– *“The Titanic changes its name in the middle of sinking.”* — E. Pluribus Unum
– *“M-SNOW?”* — Texas Eagle
– *“Homeless veterans camp in the streets while illegals are put up in 5 Star hotels.”* — Red Badger
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