Amazon Stock Inches Up Following Global Expansion of Amazon Bazaar
Amazon.com Inc. (NASDAQ: AMZN) shares closed at $244.41, up 0.56% on November 7, 2025, before gaining an additional 0.3% in after-hours trading to $245.15. The modest rise in stock price came shortly after the e-commerce giant announced a significant global expansion of its low-cost retail platform, Amazon Bazaar.
Amazon Bazaar, branded as Haul in the U.S., extends Amazon’s reach into 14 new international markets, underscoring the company’s push to capture the rapidly growing ultra-budget online shopping segment currently dominated by Chinese fast-fashion giants Shein and PDD Holdings’ Temu.
### Amazon Bazaar Takes on Shein and Temu
Originally launched in Mexico in 2024, and later expanded to Saudi Arabia and the UAE, Amazon Bazaar specializes in ultra-affordable products such as $10 dresses and $5 accessories, targeting cost-conscious consumers worldwide. The latest rollout includes countries like Hong Kong, the Philippines, Nigeria, and Taiwan.
Most items on the platform are priced below $10, with some as inexpensive as $2, spanning categories from home goods to fashion. This aggressive pricing strategy positions Amazon Bazaar to directly compete with Shein, which operates in over 160 countries, and Temu, which ships to at least 70 countries.
### Analyst Perspective: A Long-Term Global Play
Industry analysts view the expansion as a strategic move to strengthen Amazon’s position in emerging e-commerce markets. Gil Luria, an analyst at D.A. Davidson & Co., described Amazon Bazaar as a notable step in the company’s international growth strategy. He emphasized that Amazon typically enters markets when confident of achieving profitability.
Luria also noted that while Amazon’s international ventures often take years to generate returns, the success of low-cost products through Bazaar could enable Amazon to expand well beyond its current 23 markets, potentially reaching nearly every country globally.
### Strong International Revenue Growth
Amazon reported international revenue of $40.9 billion in Q3 2025, marking a 10% year-over-year increase (excluding foreign exchange effects). This growth reflects the company’s successful expansion and increasing demand across international markets.
### Competitive Landscape and Tariff Pressures
The move to globalize Amazon Bazaar comes as competitors Shein and Temu accelerate their own international expansions. The competitive landscape intensified following the Trump administration’s removal of the de minimis trade exemption, which previously allowed shipments under $800 to enter the U.S. duty-free.
While this policy change has created challenges for low-cost importers, it has simultaneously provided Amazon with an opportunity to leverage its robust logistics and compliance infrastructure to capture market share.
### Outlook and Stock Performance
Amazon’s stock continues to showcase strong momentum, with year-to-date returns of 11.4% and a one-year gain of 16.36%, outperforming many of its peers. Over the past three years, the stock has gained nearly 170%, reflecting robust investor confidence in Amazon’s long-term growth potential.
By expanding Amazon Bazaar globally, Amazon is strategically positioning itself to compete aggressively in the fast-growing budget retail segment while reinforcing its international market leadership.
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