Make fun of Jimmy Fallon all you want for his sponsored content. The late-night host is always doing segments like “Jimmy Tells a Scary Campfire Story Sponsored By KitchenAid” and “Pup Quiz with Arnold Schwarzenegger in Partnership with State Farm.” At least he hasn’t gone so far as to rename his show *The Bass Pro Shop Tonight Show*. Not yet, anyway.
You can’t say the same for Woody Allen.
The 89-year-old director has had a tough time securing funding for his films in recent years—“89 years old” being one of the least objectionable reasons investors shy away. But finally, Woody got a bite. Madrid’s regional government has agreed to pony up $1.7 million for his next project. Not a huge sum, but every bit helps.
The catch? Woody must film the movie in the Spanish capital, which shouldn’t be a problem. Madrid is a pretty good-looking city! According to a document posted by the regional government (via Deadline), “The advertising and promotion of destinations through film has been a branding tool throughout the history of cinema.”
But Madrid’s deal with Allen comes with some interesting strings attached. Not only must he feature the city prominently in the film’s backdrops—something practically a Woody Allen trademark anyway—but he also needs to include the word “Madrid” in the movie’s title.
Madrid Max? Doctor Strange in the Multiverse of Madrid-ness? *Madrid Madrid Madrid Madrid World*? Whatever the title ends up being, Allen still needs to raise more money before production can begin, and that’s never an easy feat.
“If you are a writer at home and you fail, you throw the paper away and you start over,” Allen said recently on Bill Maher’s Club Random podcast. “If you are a filmmaker, you have to constantly raise 15, 20, 30 million dollars or something. And so it gets dicey.”
Thankfully, Allen has plenty of ideas if someone is willing to back him. “If someone shows up and calls in and says we want to back the film, then I would seriously consider it,” he told *The Guardian* in 2023. “I would probably not have the willpower to say no, because I have so many ideas.”
Since Allen has become a borderline pariah in his home country, he’s been relying on places like Spain to provide a filmmaking home. He’s already filmed *Vicky Cristina Barcelona* (2008) and *Rifkin’s Festival* (2020) there.
Rumor has it he might reunite with *Vicky Cristina Barcelona* co-stars Javier Bardem and Penélope Cruz for this Madrid-set movie—on the condition he can figure out how to work “Madrid” into the title. If he gets stuck, maybe he can give Jimmy Fallon a call for some Entertainment Advice, Sponsored by Instacart.
https://www.cracked.com/article_48982_madrid-will-pay-for-woody-allens-next-movie-if-he-uses-madrid-in-title.html?newsletter-cat=movies-tv
