A New Trend in the Indian Film Industry: Actors Legally Protecting Their Personality Rights
A noteworthy trend is emerging in the Indian film industry, as actors increasingly take legal steps to protect their personality rights. Following the footsteps of prominent figures like Aishwarya Rai Bachchan, Abhishek Bachchan, and Karan Johar, Telugu superstar Nagarjuna recently approached the Delhi High Court to safeguard his personality rights.
On Thursday, Nagarjuna expressed his gratitude to the court via X (formerly Twitter), writing,
“Grateful to the Hon’ble Delhi High Court for protecting my personality rights in today’s digital age. The vital legal strategy and arguments were led by Senior Counsel Mr. Vaibhav Gaggar, and Mr. Pravin Anand along with Ms. Vaishali, Mr. Somdev, and Mr. Vibhav. Thank you for standing by me.” (sic)
Interestingly, Nagarjuna is the first actor to openly speak about this legal move on social media.
Why Did Nagarjuna Approach the Court?
According to reports from Bar and Bench, the Telugu star sought the court’s protection because his personality rights were being violated through unauthorized use of his pictures. These infringements included misuse in content uploaded on social media platforms as well as on merchandise.
Wider Industry Movement
Apart from Nagarjuna, other notable celebrities such as Aishwarya Rai Bachchan, Abhishek Bachchan, Karan Johar, Anil Kapoor, Jackie Shroff, Amitabh Bachchan, and others have also taken measures to protect their personality rights. This growing trend signals a heightened awareness and assertiveness among actors in defending their personal brand and image legally.
Nagarjuna’s Upcoming Projects
On the work front, Nagarjuna appeared in two films this year: *Kuberaa* and *Coolie*. While *Kuberaa* struggled to generate significant buzz, *Coolie* performed reasonably well at the box office.
Looking ahead, the actor has a major milestone project titled *King 100* lined up, which is set to be his 100th movie. Directed by Ra Karthik, the film is reportedly scheduled for release in 2026.
Will more actors join this movement? Only time will tell, but with stars like Nagarjuna leading by example, legal protection of personality rights is becoming an important aspect of the Indian film industry’s evolving landscape.
https://www.freepressjournal.in/entertainment/nagarjuna-is-grateful-to-delhi-high-court-for-protecting-his-personality-rights