Warner Bros. Discovery announced on Tuesday that it is raising prices across all Max subscription tiers in the United States. This marks the second increase in less than 18 months, as streaming services strive to offset higher content costs and slower subscriber growth.
HBO Max’s ad-supported Basic plan will increase by $1, rising to $10.99 per month. The Standard plan will go up by $1.50, reaching $18.49. Meanwhile, the Premium tier—which offers higher video quality and more simultaneous streams—will jump $2 to $22.99.
These new rates take effect immediately for new subscribers, with existing customers seeing the changes starting November 20.
HBO Max last raised its prices in June 2024, joining other major streamers such as Disney+, Apple TV+, and Netflix, which have all announced price increases in recent months.
The streamer, known for prestige programming, streams hit shows such as *Succession*, *Game of Thrones* and its spin-offs, the Emmy-winning *The White Lotus*, and the DC Comics-based *Peacemaker*.
At last month’s Goldman Sachs Communacopia + Technology Conference, WBD CEO David Zaslav stated that he believes HBO Max is “underpriced.” He added, “We’re not trying to be everything to everybody. And the fact that this is quality, and that’s true across our company—Motion Picture, TV production, and streaming quality—we think that gives us a chance to raise price.”
The price hike comes as Warner Bros. Discovery considers an outright sale, following unsolicited interest from other media companies, the company said. This potential deal would represent the latest shakeup in the legacy media landscape.
https://www.staradvertiser.com/2025/10/21/breaking-news/hbo-max-hikes-prices-in-u-s-for-second-time-in-less-than-18-months/