Category: advertising

Another “free” phone deal proves too good to be true

**Verizon vs. AT&T: The Truth Behind the “Free” Google Pixel 10 Pro Ad**

A recent dispute between telecom giants Verizon and AT&T shines a light on the confusing tactics often used in carrier advertising. Verizon faced criticism from AT&T over a “free” Google Pixel 10 Pro commercial that wasn’t entirely accurate. In response, Verizon quietly pulled the ad before any formal ruling was made, effectively ending the controversy.

### What’s the Deal with This “Free” Phone Ad?

Anyone who’s shopped for a new phone knows that carrier deals can be complicated—especially when they throw around the word “free.” This time, Verizon found itself caught in the crossfire.

AT&T filed a challenge with the National Advertising Division (NAD) over Verizon’s commercial for the Google Pixel 10 Pro. According to AT&T, the ad implied you could get the latest Pixel for free on any Verizon plan. The catch? That wasn’t true. The offer was actually only available to customers signing up for Verizon’s most expensive plan—the Unlimited Ultimate tier.

Before the NAD, an advertising watchdog, could evaluate the complaint, Verizon notified them that the commercial was permanently discontinued. As a result, the NAD closed the case, which, for compliance purposes, carries the same weight as a ruling against Verizon.

Although the ad is now officially pulled, for now, you can still watch the commercial [here](#).

### Why This Carrier Spat Matters to You

This isn’t just about two telecom behemoths bickering; it’s a prime example of why you need to be cautious with carrier promotions.

The word “free” almost always comes with a hefty asterisk.

While AT&T stepped in as the “hero” calling out a competitor, the truth is—they run very similar promotions themselves. These “free phone” deals usually work by applying monthly bill credits over a 24 or 36-month contract. You’re required to remain on a specific, often premium, unlimited plan throughout the entire period.

If you switch carriers or downgrade your plan early, you will owe the remaining balance on the “free” phone. It’s a classic lock-in strategy used by all major carriers to keep customers on their most profitable plans.

So, while Verizon’s ad may have been misleading in its vagueness, the practice itself is standard across the industry.

### Do Wireless Carriers Need a Watchdog Like the NAD?

– Yes, otherwise they’d go rogue taking advantage of consumers
– No, it should be up to consumers to catch false claims

### Always Read the Fine Print

This kind of situation is just another typical day in the wireless industry. Carrier advertising is often designed to be just enticing enough to reel you in, leaving critical details buried in the fine print.

Verizon pulling the ad was the right move, but it’s unfortunate it took a legal challenge from a direct competitor to push it through.

### Our Take

My personal advice? Treat every “free” phone offer with a healthy dose of skepticism. Before signing any contract, calculate the total cost over the entire period—including the expensive monthly plan you’re committing to.

Many times, buying the phone outright (unlocked) and finding a more affordable plan actually saves you money long-term.

This incident serves as a reminder: when it comes to carrier deals, you have to be your own best advocate.

—

### Related Stories

– **“Iconic Phones” is Coming This Fall!**
Relive the most iconic and unforgettable phones from the past 20 years! *Iconic Phones: Revolution at Your Fingertips* is a beautifully illustrated coffee table book set to launch in just a couple of months. Featuring the stories of more than 20 beloved devices, it takes you on a nostalgic journey through the mobile revolution that transformed our world. Don’t miss out—[sign up today](#) to lock in your early-bird discount!

– **Buy 3 Months, Get 3 Free with Visible+ Pro**
Save up to $135 on Verizon’s fastest 5G plan. We may earn a commission if you make a purchase. [Check Out The Offer](#)

– **FCC Approves Cingular’s Purchase of AT&T Wireless**
Stay tuned for updates on this significant industry development.

—

Stay informed with the latest Verizon news by subscribing to our newsletter. By subscribing, you agree to our terms and conditions and privacy policy.
https://www.phonearena.com/news/another-free-phone-deal-proves-too-good-to-be-true_id174935

福岡市が広告宣伝車の規制強化へ　「市外拠点の車も対象」検討

福岡速報：福岡市が広告宣伝車の規制強化へ 「市外拠点の車も対象」検討

2025年10月15日 20:43 更新

（記者：前田 倫之）

福岡市内を走るアドトラック（広告宣伝車）＝写真は中央区、1日午後（写真の一部を加工しています）

福岡市は、派手な装飾や大音量で繁華街などを走り、風俗業の求人サイトなどをPRする広告宣伝車（アドトラック）に対する規制の強化を検討しています。今回の規制強化では、市外に拠点を置く車両も対象とする方向で調整が進められています。

詳細については現在調整中ですが、地域住民からの苦情やトラブルが相次いでいたことを受け、福岡市は市内の環境と安全の向上を目的に規制の見直しを図る方針です。

※この記事は有料会員限定です。残りの全文については7日間の無料トライアル（1日37円）で読み放題となります。年払いプランならさらにお得です。

関連記事

https://www.nishinippon.co.jp/item/1411696/

How ‘Seinfeld’s waffle ad gag perfectly satirized marketing

**How ‘Seinfeld’s Waffle Ad Gag Perfectly Satirized Marketing**
*By Vinita Jain | Oct 11, 2025, 01:57 PM*

**What’s the story?**

The iconic 1995 *Seinfeld* episode is famous for its hilarious take on the world of advertising. In this memorable installment, Jerry and George create a fake ad for a waffle company, poking fun at the absurdity of marketing strategies. This episode brilliantly demonstrates how comedy can be used to critique and analyze the advertising industry.

Here’s a closer look at the concept, execution, and impact of this classic ad gag.

—

### Concept: The Idea Behind the Waffle Ad Gag

The concept of the *Seinfeld* waffle ad gag centers around crafting an absurd and humorous advertisement that highlights the often ridiculous nature of marketing campaigns. Jerry and George’s fake ad humorously suggests that waffles can be used for anything, parodying how advertisers sometimes stretch reality to sell products.

This clever twist showcases comedy’s power to critique common advertising practices, exposing the exaggerations and over-the-top claims frequently found in real-life ads.

—

### Execution: How the Gag Was Delivered

The execution of the waffle ad gag is spot-on, featuring sharp dialogue and impeccable comedic timing. The characters deliver their lines with deadpan seriousness while describing outrageous and improbable uses for waffles.

This sharp contrast between the ridiculous content and the straight-faced delivery amplifies the humor, making the gag both funny and memorable. Visual elements within the episode further enhance the comedic impact, creating a polished and effective satire.

—

### Impact: What It Meant for Viewers

This episode had a significant impact on viewers by encouraging them to think critically about the advertising messages they encounter every day. By presenting an exaggerated version of a marketing campaign, *Seinfeld* invites audiences to question the creativity, truthfulness, and validity behind real-world advertisements.

The waffle ad gag especially resonates with those who appreciate humor used as a tool for social commentary and reflection on consumer culture.

—

### Legacy: *Seinfeld’s* Enduring Influence on Advertising Satire

*Seinfeld* has left an indelible mark on advertising satire through iconic moments like the waffle ad gag. The show paved the way for future comedies to explore the absurdities of marketing with wit and humor.

Its legacy continues to inspire writers and comedians who seek to use satire as a means to critique and examine consumer culture, making *Seinfeld* a touchstone for intelligent and hilarious social commentary.

—

*In revisiting this classic episode, it’s clear that the waffle ad gag isn’t just a funny moment—it’s a clever satire that remains relevant in today’s marketing landscape.*
https://www.newsbytesapp.com/news/entertainment/seinfeld-waffle-ad-gag-concept-execution-and-more/story

How ‘Seinfeld’s waffle ad gag perfectly satirized marketing

**How ‘Seinfeld’s Waffle Ad Gag Perfectly Satirized Marketing**
*By Vinita Jain | Oct 11, 2025, 01:57 PM*

**What’s the story?**
The iconic 1995 *Seinfeld* episode is famous for its hilarious take on the world of advertising. In this episode, Jerry and George create a fake ad for a waffle company, poking fun at the absurdity of marketing strategies. This episode stands out as a brilliant example of how comedy can critique and analyze the advertising industry.

**Concept**
The concept behind the *Seinfeld* waffle ad gag centers on crafting an absurd and humorous advertisement that highlights the often ridiculous nature of marketing. Jerry and George’s fake ad humorously suggests that waffles can be used for anything, mocking how advertisers stretch reality to sell their products. This clever twist demonstrates how comedy can effectively critique advertising practices.

**Execution**
The execution of the waffle ad gag is spot-on, featuring sharp dialogue and impeccable comedic timing. The characters deliver lines with deadpan seriousness while describing outrageous uses for waffles. This contrast between the absurd content and the serious delivery amplifies the humor. Additionally, the episode employs visual elements that enhance its comedic impact, making the gag unforgettable.

**Impact**
The impact on viewers is significant, as the episode encourages audiences to think critically about advertising messages they encounter every day. By presenting an exaggerated marketing campaign, *Seinfeld* prompts viewers to question the authenticity and creativity behind real-world ads. This resonates especially with those who appreciate humor as a tool for social commentary.

**Legacy**
*Seinfeld* has left an indelible mark on advertising satire with iconic moments like the waffle ad gag. The show paved the way for future comedies to explore marketing absurdities with wit and humor. Its legacy continues to inspire writers who use satire to critique consumer culture.

—

*By blending sharp wit with social commentary, the waffle ad gag remains a standout moment that brilliantly exposes the quirks of marketing—reminding us all to watch ads with a critical eye.*
https://www.newsbytesapp.com/news/entertainment/seinfeld-waffle-ad-gag-concept-execution-and-more/story

IndIAA Awards 2025 Celebrates A Decade Of Creative Excellence – India’s Top Brands & Agencies Shine Bright

**Mumbai:**

The 10th edition of the IndIAA Awards 2025, presented by the India Chapter of the International Advertising Association (IAA), brought together India’s most influential advertisers, agencies, and creative leaders in a grand celebration of storytelling and innovation.

Marking a decade of recognizing excellence, the IndIAA Awards continue to stand apart for honoring co-creators of campaigns and for being judged by India’s most senior marketers. Each year, the awards salute ideas that connect brands with culture, emotion, and purpose.

This year’s partners included Truecaller (Associate Partner), Hybrid (AdTech Partner), and Mediakart, Origin, and News Tamil (Supporting Partners). From bold ideas in digital storytelling to emotionally resonant campaigns, the 2025 winners represented the power of creativity in driving real business impact.

**Insights from the Jury Chairperson**

Arun Srinivas, Jury Chairperson and Managing Director & Country Head, Meta India, said, “It’s been a privilege and an honor to go through hundreds of campaigns across multiple creatives and sectors. It truly is a testament to the creative excellence that our country has always been known for. Having been a marketer on the other side and now working with one of the leading digital platforms, it’s incredible to see how creative excellence has kept pace with changing times.

This year, we also added a digital leg to understand how brands across campaigns are excelling in storytelling — one of the key factors, along with creative quality and messaging clarity, in deciding these awards. It’s great to see both homegrown and new-age brands continuing to achieve their objectives through impactful creative storytelling.”

**Message from the IAA India Chapter President**

Abhishek Karnani, President, IAA India Chapter, addressing the august gathering, said, “The IndIAA Awards have always stood for creative work backed by insight and purpose. What makes them unique is the integrity of the process — real campaigns shortlisted by editors and judged by top advertisers, the very people who approve great ideas every day.

As we celebrate the 10th edition, we’re proud to honour work that not only drives business but uses communication as a force for good. Tonight, we celebrate the power of ideas, the brilliance of execution, and the collaboration that defines Indian advertising.”

Jaideep Gandhi, Vice President IAA India Chapter & Chairperson, IndIAA Awards 2025, added, “It’s been incredibly fulfilling to see the IndIAA Awards grow into one of the most respected recognitions in our industry. What makes us special is the integrity of the process – real campaigns, judged by real clients. As we celebrate the 10th edition, I’m proud that we continue to honour work that blends creativity, effectiveness, and a genuine commitment to being a force for good. Congratulations to all the winners.”

**Celebrating Creative Excellence and Disruption**

The 2025 edition witnessed an evening of pride and prestige as Shilpa Shetty was recognized as the Most Disruptive Brand in the Entertainment Industry by the IAA India Chapter.

Creative powerhouses dominated the event, with leading brands and agencies taking centre stage across 16 categories. Big winners included Hero MotoCorp in Automotives & Accessories, HDFC Mutual Fund in Banking & Finance, Asian Paints in Home Décor & Fittings, Colgate-Palmolive in Personal Care, and Meta in Telecom & Technology.

Other standout winners such as Urban Company, Gabit, Dream11, Tanishq, Swiggy, MakeMyTrip, and Stayfree represented a dynamic mix of homegrown icons and new-age disruptors, each redefining creativity and storytelling in their own space.

Creative agencies like Ogilvy India, Moonshot, DDB Mudra, Lowe Lintas, and Creativeland Asia were among the evening’s top performers, showcasing creative excellence and strategic innovation across multiple categories. Media agencies including Madison Media, Wavemaker, Havas Media, EssenceMediacom, Starcom, and IPG Mediabrands also played a vital role in delivering some of the year’s most memorable campaigns.

**Notable Winners & Campaign Highlights**

– **Consumer Electronics:** Gabit
Team Gabit & Moonshot with presenters Bhawika Chabbra (IAA Mancom Member and Founder, Toaster) & Carol Goyal (IAA Mancom Member and Executive Director, Rediffusion and CEO, Aesthetic Intelligence Lab).

– **Corporate:** ‘Nanhi Kali Lessons from a Footfall’ (Joint Winner)
Team Mahindra & Ogilvy with presenters Pradeep Dwivedi (Honorary Treasurer, IAA Global and Group CEO, Eros Media World PLC), Arun Srinivas (Jury Chairperson, Meta India), and Nick Baughan (Director of Global Agencies, Meta).

– **Entertainment & Media, Gaming:** Dream11
Team Dream11, Tilt Brand Solutions & Zerofifty with presenters Roger Pereira – Past President, IAA India Chapter and Founder, Roger Pereira Communication & Mandeep Malhotra, Founder & CEO, Srishti Media.

– **Home Décor, Infra & Fitting:** ‘Asian Paint Socha Bhi Nahin Hoga’
Team Asian Paint Ltd & Ogilvy.

– **Voice of Change:** Stayfree – ‘#BetaStayfreeLeAana’
Team Kenvue & DDB Mudra with presenters Megha Tata (Past President, IAA India Chapter, Strategic Advisor, Edstead and Co-Chairperson, Women Empowerment Committee, IAA India Chapter) & Nina Jaipuria (Chairperson, Women Empowerment Committee, IAA India Chapter).

**Changemakers For Good Awards**

The Asian Federation of Advertising Associations (AFAA) felicitated the all-India winners of the ‘Changemakers For Good Awards’ at the IndIAA Awards 2025. These awards honor marketing and advertising efforts that bring about meaningful societal change — focusing not on selling products but on changing our world.

The jury comprised Shreyams Kumar (President, Indian Newspapers Society), Abhishek Karnani (President, IAA India Chapter), Rana Barua (President, The Advertising Club), and Ajay Kakar (Indian Society of Advertisers).

Winners of the four categories were:
– **Advertising:** R K Swamy for ‘Happy Breastfeeding Week – Himalaya Babycare’
– **Innovation:** R K Swamy for ‘Happy Breastfeeding Week – Himalaya Babycare’
– **Government:** Associated Advertising Pvt Ltd for ‘T-Safe Awareness Campaign: Telangana Police – Women Safety Wing’
– **Industry Leader:** Ramesh Narayan Ambareesh Chakraborty, Senior Partner & Executive Creative Director, R K Swamy Ltd

Presenters included Abhishek Karnani (Jury Member, Changemakers for Good India and President, IAA India Chapter), Sangeeta Pendurkar (Jury Member, Changemakers for Good Asia and CEO, Pantaloons & Jaypore, Aditya Birla Fashion & Retail Limited), and representatives from Associated Advertising Pvt Ltd.

—

The IndIAA Awards 2025 truly celebrated the power of ideas, creativity, and purposeful storytelling as the Indian advertising industry continues to evolve and inspire.
https://www.freepressjournal.in/press-release/indiaa-awards-2025-celebrates-a-decade-of-creative-excellence-indias-top-brands-agencies-shine-bright

Free Meals For Posts Put Ajinomoto Under Stealth Marketing Probe

According to the agency, Ajinomoto and Inglewood provided frozen meals free of charge on the condition that recipients promote them on Instagram. Some of these posts were subsequently featured on the companies’ sales websites.

The posts were presented as customer reviews, with phrases such as “impressions after trying it,” but did not clearly disclose that they were advertisements. The agency noted that this practice may constitute stealth marketing, which is prohibited under the Act against Unjustifiable Premiums and Misleading Representations.

Since both companies have already deleted the questionable content and submitted voluntary corrective measures, the agency applied the so-called “commitment procedure,” meaning no formal order will be issued.

In response, the companies stated that they have strengthened their advertising management systems and will continue to ensure full compliance with relevant laws and regulations.
https://newsonjapan.com/article/146946.php

友情链接
搜狗输入法 | 今晚热点新闻 | 向日葵官网 | 有道翻译官网 | zoom官网 | osececode | 丝瓜聊天 | 有道翻译 | 有道翻译下载 | 企业微信
Exit mobile version