At an event held in Kobe in September, more than 800 people gathered to sell or buy zines of all kinds. The atmosphere resembled a creative bazaar where each booklet reflected its maker’s imagination.
One artist presented a zine focused on a single Japanese character, deliberately written in an unreadable way to spark conversation with readers. The charm of zines lies in their complete freedom—there are no rules for layout, format, or content. Photography, essays, and illustration all coexist under one creative umbrella.
Zines also serve as a haven for enthusiasts of niche interests. Yoshida, one of the creators, compiled matchbox labels distributed at pachinko parlors during the Showa era. Though the designs may appear dated, he regards them as valuable historical artifacts documenting vanished storefronts.
“I probably have Japan’s largest collection of pachinko match labels,” he said with pride. Such topics would likely never pass a publisher’s filter, yet in zines, personal passion takes the lead—a key factor behind their appeal to both creators and readers.
“What makes zines fascinating,” said one customer, “is that they capture the creator’s character without being overly polished. It feels like pure self-expression.”
Among the many creators was first-class architect Chisato Otake, whose zine features imaginary floor plans. Her inspiration came from frustration in her day job.
“I often think, ‘If only I could design this kind of house,’ but clients’ needs don’t always align,” she explained. To bring her ideas to life, Otake selects real plots from real estate sites and designs homes according to professional building codes, even when the plans are purely imaginative.
“If I’m going to fantasize,” she said, “I may as well design a luxury property worth hundreds of millions of yen.” Her next project will focus on rooms, inspired by a period when she was bedridden and unable to work.
“It wasn’t about living a perfectly curated lifestyle,” she said, “but I’d like readers to feel a sense of empathy.” Though her architectural drawings are beautiful, Otake emphasizes that zines let her share vulnerability—something professional work rarely allows.
As digital media dominates communication, some wonder why zines continue to thrive. For many, the tactile nature of paper is irreplaceable.
“You can staple, clip, or decorate it however you want. That physical interaction is part of the fun,” said one participant. Because online content is so fleeting, people are rediscovering the appeal of printed matter.
Bookstores, too, are taking notice. One major retailer reported that zine sales now account for about 10 percent of total revenue.
“At first, it was just a small shelf,” said the manager. “But sales picked up quickly, so we expanded to three full shelves.” In an industry struggling with declining print sales, zines have become a new reason for people to visit bookstores.
As readers flip through each handmade page, they find themselves drawn deeper into the creator’s world—one that cannot be replicated on a screen.
https://newsonjapan.com/article/147172.php
